SWOT (Threats)

Threats

The idea of threats sounds like it doesn’t apply to this kind of exercise, but its important to think of. What things are going to bog you down and prevent the opportunities from being realised?

Do you have enough time to take additional courses, or to study for a different role?

Is the financial cost of a new direction of training daunting?

Areas to include:

  • Competition from others with the same skills
  • Limited Professional development opportunities

Ask yourself:

  • What aspects of the present or foreseeable future could operate to my disadvantage?
  • Are any of my skills, knowledge or abilities becoming obsolete?
  • Is my health or family life a concern?
  • Am I experiencing rivalry or hostility from others at work?
  • Is there any forthcoming legislation or regulations that could affect my role?
  • Could I experience loss of image, reputation?
  • Is there any change in the marketplace for the services I offer?

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